Grass-fed dairy products are produce from ruminant animals such as cattle which are totally fed with 100% grass or forage feed. Milk produced from grass-fed animals are rich in nutrients such as omega-3 fats, vitamin E, beta-carotene, and conjugated linoleic acid. The nutritional value and taste of milk produced from grass feed animals is higher when compare to regular one. Increasing consumer awareness and preference for nutrient rich dairy product is one of the key factor expected to fuel the grass-fed dairy products market.
Grass-fed dairy products market is segmented on the basis of product type, application, and distribution channel and region.
On the basis of product type, grass-fed dairy products market is segmented into milk, cheese, butter, cream, desserts and yogurt. Among all the product type segments, milk segment hold major share and is expected to register a relatively high growth rate over the forecast period. High demand for milk and milk products owing to increasing population and usage in various industry such as bakery & confectionery, food & beverages, and others is expected to boost the market during the forecast period.
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On the basis of application, it is segmented into food and beverages, nutraceutical, dietary supplements and others. Among all the application segments, food and beverages segment account for major share and are expected to dominate the market over the forecast period. Further, the market for food industry can be sub-segmented into various application include bakery & confectionery, dessert such as ice-cream, and others. Also, the beverage industry is sub-segmented into tea, coffee, and dairy based beverages.
On the basis of distribution channel, it is segmented into direct (online retail) and indirect sales. The indirect sales segment is further sub-segmented into supermarkets/hypermarkets, convenience stores, departmental stores, and others. Among the various retail segments, increasing sales from multi brand outlets such as supermarkets/hypermarkets are the key factors driving the market as these outlets substantially increase sales of grass-fed dairy products.
Grass-fed Dairy Products Market Regional Outlook:
The Grass-fed dairy products market in North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is covered in the report.
Among all of geographical regions, North America accounts for major revenue share of global grass-fed dairy products market, followed by Europe and is expected to register a moderate growth over the forecast period. The United States occupies major share for grass-fed dairy products owing to factor such as increased consumption of dairy products with natural taste and nutrients. Europe is also one of the key region in the grass-fed dairy product market due to the high disposable income levels, and easy product accessibility. Despite of the fact that developing countries such as India occupies small market share currently, the grass-fed dairy products market is expected to grow at a significant level due to increasing health conscious consumer population.
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Grass-fed Dairy Products Market Dynamics:
Consumer preference and increasing awareness regarding high nutritional value content in grass-fed dairy products such as yogurt is expected to fuel the market over the forecast period. Products such as smoothies and drinkable dairy beverages which are produced from natural and organically source is trending nowadays and is expected to boost the market during the forecast period. High prices of grass fed dairy products due to farming and maintenance of grass-fed ruminant animals is one of the restraints hampering growth of grass fed dairy products market.